JAPANESE COMPANY INTRODUCES FLAVORLESS CANDY
Japanese convenience-store chain Lawson recently launched a rather intriguing new product – flavorless candy that aims to taste like “emptiness.”
Whether it be sweet, sour, salty, or even spicy, candy has always been associated with a type of flavor. Well, at least until now; flavorless candy is an innovation, these days.
Lawson, one of Japan’s largest convenience-store chains, is currently testing the aptly-named Aji no Shinai? Ame (“Tasteless Candy?”), which tastes like nothing. As you can imagine, the marketing of a product that deliberately lacks flavor has been raising eyebrows in Japan, and for good reason. Imagine sucking on candy that does not have any taste.
According to the packaging, Aji no Shinai? Ame candy only has two ingredients: synthetic sugar substitute polydextrose and organic sugar substitute erythritol. But is it really tasteless? Well, that’s what Lawson claims. Luckily, some reporters at SoraNews24 got their hands on a pack and were surprised by how flavorless the candy really was.
But even though the makers of Aji no Shinai? Ame were able to reduce the flavor to almost nothing, the candy still has a very faint aroma that SoraNews24 testers compared to that of a watery sports drink. There is also a hint of sweetness to it, too, comparable to that of white rice.
So, flavorless candy may not be completely flavorless, but that is unsurprising. After all, even metal or rock has some flavor. But as far as candy goes, you will have a tough time finding a less flavorful type.
Why bother making a flavorless candy? Isn’t flavor the main reason to eat candy? Well, apparently many people just suck on candy to keep their mouths and throats from drying out; they can do without all the sweetness and artificial flavoring. Mint candy could be an option, but with Covid mask requirements still in effect, getting a blast of minty air in your eyes is a concern.
Is flavorless candy here to stay? Well, it all depends on consumers. If they buy it, it will become a permanent fixture in Lawson convenience stores. Then, we will all be able to enjoy the “taste of emptiness” for years to come.
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