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KFC INTRODUCES FRIED CHICKEN INCENSE STICKS
KFC Thailand recently teamed up with several scent experts to create incense sticks that not only look edible but also, when lit, smell like KFC fried chicken.
Colonel Sanders’ secret recipe containing 11 herbs and spices is famously hard to replicate in the kitchen, let alone in incense sticks, but KFC Thailand claims to have achieved the impossible.
Partnering with a number of scent and perfume experts, the Thai branch of the international fast food chain managed to come up with an incense stick formula that not only looks good enough to eat but, when lit, gives off the same aroma as KFC fried chicken. The only problem is that you cannot buy these incense sticks; you can only win them.
Pak Wansiri, CCO of marketing company Wunderman Thompson Thailand, says that the goal of this unique project is to bring the KFC brand to the public’s attention for the Chinese New Year by taking advantage of a centuries-old tradition – the lighting of incense sticks to pay homage to the gods.
Creating fried-chicken incense sticks turned out to be a lot more challenging than the team originally thought. Not did they have to imitate KFC’s 11 herbs and spices recipe, but they had to rely on food flavorings to achieve their goal. To do this, KFC Scent teamed up with two other companies, Sense Laboratory Co., Ltd. and Klinkasem Incense.
The look and texture of these unique incense sticks were also a challenge to get right, since they had to look as delicious as they smelled. Looking at the advertising pictures, it is easy to agree that the creators outdid themselves.
But filling your home with the smell of KFC fried chicken is not as simple as buying a pack of incense sticks. Unfortunately, they are not for sale but are only part of a unique raffle.
Participants have to comment on the Facebook page of KFC Thailand for a chance to win one of 100 ฿32,000 (USD$980) prizes and a box of fried-chicken incense sticks.
Don’t be sad, though; we will probably be seeing these KFC incense sticks on auction platforms like eBay very soon.
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